When companies plan for the annual promotional campaign, a major part of the budget is allocated for the promotion of company profile. Among the numerous tools, used by the marketers for the promotional objectives, the most popular and widely applied tool is wall calendars.

Common most usage of the wall calendars is for the promotion of company profile though a significant portion of the wall calendars may be applied for the promotion of the most prominent brand of the company or the product line. But, the wall calendars are mainly used for the promotion of the company profile but along with the company profile, the brands may also be promoted as well.

Generally, the company logo, company name or the other company identities may be promoted upon the wall calendars but as side promotional campaign, some part of the wall calendar may also be used for the brand promotion as well. For the brand promotion, the different images of the branded products or services, their various but most popular aspects of usage and the reactions of the people, using that brand are mostly applied.

For the promotional campaign, the best color proliferation and application is used. The images of the brand or the other company product lines may be printed by applying both the real life and the hot color blends may be applied. For the promotion of the company profile, the real life or the CMYL basic colors are mostly applied. On the contrary, the brand propagation is made by applying the rich, dense, high resolution and bright colors are applied. Majority of the brand images and the text are printed withsparkling and glowing effects while the text is predominantly with the bright, sharp and sparkling colors with eye-catching effects.