When new brands are being launched, the brand promoters apply all the available marketing tools for the purpose. The usage of wall calendars are one of the mostly applied tool which brings the sweetest fruit. These wall calendars are commonly used for the promotion of the company profile or the product line. But when the wall calendars are used for the brand activation, launch or the promotion, different styled promotion is applied.
For the usage of the wall calendars for the brand activation or promotion, the marketers have to take the basic decision of devoting whole the calendar for the promotion of brand or the company profile should also be promoted. If the brand promotion so heavy in its nature or the budgeted plan is bigger, then whole the wall calendar may be printed solely for the brand promotion. Otherwise, the wall calendar, being used for the company profile promotion, can also be used for the brand promotion as well.

In any case, for the brand promotion, the different images of the branded product, their different applications, different prominent aspects of the brands, and the role & importance of brands in the daily life of ordinary people are highlighted with the printing of the images upon the wall calendars. In addition to the images of the branded product, the images and quotes form the human beings, satisfied with the branded product, are also printed upon the calendars with their words and quotes.

For the printing of the images and the text upon the calendars, the bright and sharp colors with the sparkling and dazzling color blends are applied for purpose. For the printing of the images of the human beings or the other images of the organic nature, the real life color blends are commonly applied.